Tang Paradise

Until now Tang Paradise has gained great market performance and social influence. Thanks to that, it becomes a new name card for Xian, just like Qin Shi Huang Terracotta Warriors and Horses, in only four years.

开园至今，取得了良好的市场业绩和社会效益，短短四年，迅速成长为继秦始皇兵马俑之后，西安又一张城市名片。

Tang Sanzang has saved Monkey King Sun Wukong who had been pressed under the Mount Liangjie by the western paradise Rulai Buddha ( Tathagata) five hundreds years ago.

五百年前被如来佛压在两界山下的美猴王孙悟空被唐三藏救出收为徒弟。

Tang's monk: The I is from the east soil since then, big Tang go to westwards day paradise to take through of.

唐僧：贫僧是从东土大唐而来，去往西天极乐世界取经的。

Analysis on Tang Paradise goes sequential from theory to real case then got a conclusion.

通过分析，完成了从理论到实践再到理论的这一完整的研究过程，并从中得出研究结论。

Chapter Two introduces the background and development of Tang Paradise.

第二章介绍了大唐芙蓉园的发展背景和目前的景区概况。

An analysis on the impact of correlative situational factors on tourist decision-making& A case study of Tang Paradise

影响旅游者决策的相关情境因素分析&以大唐芙蓉园为例

Chapter One introduces the research purposes and methods of this study. In the meantime, literature reviews have been put forward in two following perspectives: study on Tang Paradise itself and on its marketing.

第一章介绍了研究意义和研究方法，并且从大唐芙蓉园研究及其营销研究两个角度进行了文献综述。

Illustrations to the West Paradise , Tang dynasty, cave fresco , cave 217 , Mogao Grottoes, Dunhuang.

西方净土变(局部), 唐, 石窟壁画, 敦煌莫高窟第217窟.

Aiming at the Tang Paradise brand expectation, this paper analyses various problems existing in its brands' core value.

针对大唐芙蓉园景区建园的品牌期望，分析其品牌核心价值的各种问题。