Zynga

But a closer look at Zynga shows things are more complex than that.

尽管如此，如果对Zynga的状况进行相对深入的观察和分析，便会发现，事情远没那么简单。

Zynga is, at its core, a social gaming company to its core.

Zynga本质上是一家社交游戏公司。

Zynga received 87% of its revenue through the Facebook platform in the latest quarter.

最近一个财季，Zynga的营收中有87%来自Facebook。

Now that Zynga ( ZnGa) has gone public, things are looking much different.

现在，该公司已然上市，情形却变得截然不同。

More importantly, most users play Zynga's games on Facebook.

更重要的是，绝大多数Zynga的用户都是在脸谱（Facebook）上玩Zynga的游戏。

It also sold around$ 24.8 million worth of Zynga stock via the IPO.

通过此次IPO，IVP卖出了价值约2480万美元的Zynga股票。

Several months ago, things were looking very good indeed for Zynga.

几个月前，Zynga的形势确实一片大好。

Yes, the market is right to question whether Zynga is fairly valued at its offering price.

不错，市场有权质疑Zynga的股价是否公平。

Zynga was aggressive in promoting game updates in user news feeds.

利用Facebook Feed Zynga充分利用用户消息feeds推广游戏更新。

The big remaining question for Zynga is how underwriters and investors value its IPO.

不过现在Zynga仍然面临着一个大问题&承销商和投资者会为它IPO给出一个怎样的估值。

Zynga, like many other tech companies, faces the challenge of transitioning to an increasingly mobile world.

像许多其他的科技公司一样，Zynga也面临着挑战，需要向更加移动化的世界转型。

Or Zynga, which also may be closing in on that 500 threshold.

又或者是Zynga，它可能也已接近500人的股东限制。

Zynga is under significant pressure to make a series of strategic moves to ensure its continued success.

为此，这家公司顶着压力推出了一系列战略举措，以延续成功。

Zynga is expected to file soon for an initial public offering ( IPO).

据估计，Zynga很快将提交IPO（首次公开募股）的申请。

At Zynga, we feel a personal connection to our games through our friends and family.

在Zynga公司，透过亲友，我们能感受到自己与我们开发的游戏之间的切身关系。

Users may tire of virtual vegetables and online Mafia Wars ( another popular Zynga game).

用户或许不再对虚拟蔬菜着迷，也厌烦了zynga另一款流行网络游戏“黑帮战争（mafia wars）”。

Now comes Zynga, with its games built largely for the social platform that is Facebook.

现在又是Zynga&而且Zynga的大多数游戏都是为Facebook这个社交平台打造的。

Zynga also seems to have revealed how much it paid for recent acquisitions.

此外，Zynga似乎还披露了其近期的收购支出。

This allowed Zynga to get in front of millions of potential players without having to pay for customer acquisition.

这让Zynga无需花钱就可以获得数百万潜在玩家。

By that measure, Zynga could debut and see its value rise above$ 20 billion.

按照这种标准计算，Zynga上市时的市值可能会飙升至200亿美元以上。

For its part, Zynga acknowledges the importance of Facebook to its business model.

Zynga已经认识到Facebook对其业务模式的重要性。

As we wrote earlier this week, Zynga could be an interesting market test for Facebook.

上周二我们曾撰文表示，对Facebook来说，Zynga上市有可能成为耐人寻味的市场测试。

Zynga may be a good business, but the tech bubble is expanding

Zynga可能是一家好企业，但是科技泡沫却正愈演愈烈

Zynga always wanted to raise$ 1 billion in this offering.

Zynga一直希望能从此次募股中筹得10亿美元的资金。

Zynga also revealed some other new pieces of data in its filing.

此外，Zynga还在招股书中披露了其他最新数据。

Facebook also said it began placing messages from advertisers on game site Zynga Inc.

Facebook也说，已经开始将商家的广告投放到Zynga Inc.的游戏上。

Zynga reports$ 90 million of net income in 2010 on around$ 597 million in revenue.

2010年，Zynga的净收入为9000万美元，营业收入为5.97亿美元。

You even could make the argument that Facebook grew because of the value Zynga brought to the experience.

你甚至可以说Facebook的增长是由于Zynga带来的新体验。

Facebook is a platform and companies like Zynga have been built upon it.

Facebook就是一个平台，而且是Zynga这类公司赖以生存的根基。

Fortune: Zynga seemed to be doing fine as a private company.

《财富》杂志：Zynga不上市似乎也做得不错，现在为什么要上市？