群体规范
The implication of incentive of social approval and group norm
社会认可与群体规则的激励涵义
In addition, from the view of the cognitive change of the subjects, the group norm of the "competing" will also inhibit their desire to buy.
另外,从被试的认知变化来看,攀比的群体规范也会抑制他们的购买欲望,这将有损于社会消费的可持续性。
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