This article goal is introduces customer value this idea in the travel agency, establishes the travel agency customer value marketing strategy system.

The author considers the main reasons to establish the compensation system for moral damage in breach of travel contract are justice value theory, the freedom of contract theory, rational predictability rules, the complete compensation principle, the commercialization theory and the expansion of contract theory.

笔者认为确立旅游合同违约精神损害赔偿制度的理论依据主要有正义价值理论、契约自由理论、合理预见性规则、完全赔偿原则、商业化理论、合同关系扩张理论。

The flame blackness turns to be large and then small along the flame travel. The maximum value of soft coal, heavy oil and coal slurry flame blackness almost appears after the maximum temperature of flame.

试验研究表明（在具体实验条件下），火焰黑度在火焰行程上，由小变大再减小，烟煤、重油和煤浆火焰的最大黑度值几乎都出现在火焰最高温度点。

Deep price cuts are being offered by hoteliers despite a weaker pound already making travel to London better value than it has been in many years.

尽管由于英镑的疲软，去伦敦旅游已经比很多年前实惠得多，但是大降价仍在继续。

Inferred the demand curve of recreation. They calculated directly the travel cost and value of time as the value of recreational function. This approach is not accord with the basic principle of TCM and the economic theory of public goods without ( lower) marketed price.

认为乔光华等的研究在推断游憩需求曲线时存在方法上的问题，直接将旅行成本和时间价值作为游憩价值不符合旅行成本法的基本原理和公共物品无（或低）市场价格的经济理论。

Different sex and age groups have remarkable differences on attitude of the travel cost and value judgement of the tourism consumption;

不同性别和年龄的被试在旅游花费态度和对旅游消费的价值判断上有显著差异；

An Analysis of Travel Agency and Value Network

浅析旅行社与价值网

This research found that tea farm visitors'travel experience quality positively impacted their travel experience value;

本研究发现：茶园观光客旅游体验品质会影响其旅游体验价值；

The Optimization of Travel Agency Value Chain Based on Production Function

基于生产函数的旅行社价值链优化研究

It is of strategic significance for the growing of Jiangxi's tourist industry in the middle China to fully tap the travel value of and combine these cultural resources and strengthen the merging of Jiangxi's cultural resources with the travel industry.

充分挖掘赣文化资源的旅游价值，整合赣文化资源，加大赣文化与旅游产业融合的力度，对于推动江西旅游业在中部地区的崛起具有重要的战略意义。

Evaluation reference factor process has 21 factors, in which getting before is the efficiency and suitability of the sport resource training value, the elevation in sport resource advantage, the experience and participation in sport travel value.

评价参考因子层有21个因素，其中，排在前几位的是体育资源训练价值的适宜性、高效性，体育资源优势中的海拔，体育旅游价值中的体验性、参与性。

Takes Shili agriculture ecological garden as an example, the service functions such as aesthetic value, culture-education value, amusement and travel value, scientific research value, environmental protection value etc.

以世利农业生态园为例，着重阐述了城郊废弃地恢复后所具有的景观美学价值、文化教育价值、休闲旅游价值、科学研究价值和环境保护价值及其利用方式。

Based upon this analysis, this article points out the featuring value, custom travel value and economic efficiency value for the development of Mt. Tai fair culture tourism.

本文在分析泰山庙会文化旅游资源形成的基本条件和资源特性分析的基础上，指出泰山庙会文化旅游开发的特色价值、民俗旅游价值和经济效益价值等。

This article according to the technical procedure of regional tourism image design, has designed Liaoning tourism images based on the different market area, hoping which has a benefit to the Liaoning tourism development.

因此应根据区域旅游形象设计的技术程序，对辽宁旅游形象进行基于不同市场区的设计，希望对辽宁旅游业的发展有所裨益。

This paper involved the rural tourism landscape design& the recreation facility system,, including tourism facilities in public buildings, village settlement, tourist service facilities and services with planting.

本文所涉及的乡村旅游区景观设计内容即游憩设施系统，主要包括旅游公共建筑设施、乡村聚落、旅游服务设施和特色种植四大类。

Speaking from the angle of the nature and human background, there are three relationships between the tourism image design of our country and nature or human background of the local place.

就以依托旅游目的地自然与人文背景来说，我国的旅游形象设计与当地的自然或人文背景（文脉）存在三种关系。

And developmental principles of this area are identified as taking protection as first place, participation, moderate development and harmony, and tourism development design is outlined.

指出该区生态旅游资源的开发原则应为：保护第一、参与性、适度开发与和谐，并作出了旅游开发项目设计。

Finally, the image of tourism advertising design direction of development were discussed and prospects of the tourism industry to the advertising design developments in the field of promotion.

最后，对旅游形象广告设计的发展方向进行了探讨和展望，以求对旅游业的广告设计领域的发展有所促进。

Conclusion Factors influencing decision and sources of traveling information are analyzed and the value on market development, tourism image design, tourism management and tourism resources exploitation was discussed.

结论从影响旅游者渴望来华旅游因素及旅游信息认知途径等方面的分析，对中国旅游市场的拓展、旅游形象设计及旅游资源的开发均有一定的参考价值。

On this basis, with the tool of experience economy theory, we proposed two consistent event tourism product design modes: RMP and TAI.

在此基础上，本文以体验经济的相关理论为指导，提出了两个连贯性的节事类旅游产品的设计模式&RMP模式和TAI模式。

Hope that by researching this subject could expand domestic tourism souvenir design thinking and abundant domestic tourist souvenir market.

希望通过本课题的研究，拓展国内旅游纪念品的设计思维，丰富国内旅游纪念品市场。