On the other hand, previous studies of customer participation, which concentrated in service marketing area, had few insights of related research in product co-creation from customer psychology perspective.

  • 另一方面,过去对于顾客参与相关的研究,大部分集中于服务营销领域,很少有研究从消费者心理学角度,关注顾客参与企业产品价值创造是通过何种机制影响到了顾客的态度和行为。

  • 互联网摘选 2026-07-14 21:09:56

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