polysemy is defined as a single linguistic unit containing two or more related meanings.

load optimizing distribution of main-pipeline unit involves two energy, heat and electricity.

母管制电厂中的负荷优化分配要涉及到热、电两种不同的能量；

step driving unit with two motors

双电动机的步进驱动单元

the heat transfer unit comprises two heat pipes which are arranged in parallel;

传热单元包括并置的两根热管；

performance comparison of 210 mw cfb unit under two different particle size of burning coal

两种不同入炉煤颗粒度下210MW循环流化床机组的性能比较

design of hydrodewaxing unit with two process steps

采用两段工艺的临氢降凝装置设计

the act and will of unit are two very important concepts in unit crime.

界定单位犯罪中的两个重要概念是单位行为和单位意志。

a new finite-element auto analysis method with triangle unit in two dimensions

二维三角形单元有限元自动剖分的一种新方法

hydrogeomorphic processes in a steep debris flow initiation zone

在陡峭残骸流动开始地带里水文地貌过程

creative treason of chinese renderings of english brand names

英语商标汉语翻译的创造性叛逆

as a special kind of chinese words, chinese brand names convey traditional chinese cultural spirits.

汉语商标词是汉语专业词语的重要组成部分，是一种特殊的汉语词。

also, adaptation approach is raised to guide the chinese translation of english brand names.

同时，提出了顺应理论作为英语商标汉语翻译的指导性理论。

today in the 21st century, economic globalization is sweeping the whole world, people of different regions need to enhance mutual understanding between chinese and western brand names to consumers the impact of this becoming more and more important.

在21世纪的今天，经济全球化的浪潮席卷整个世界，不同地域的人们更需要增进相互之间的了解，中西文化对消费者品牌的影响也由此显得越来越重要。

on the basis of analyzing the translation problems of chinese independent automobile brand names, this paper puts forward some methods of translating these names with the guide of equivalent translation principle.

在分析目前中国自主汽车品牌商标词的英译名所存在的问题基础上，以等效翻译原则为指导，探讨了自主汽车品牌商标词的英译方法。

the analysis on the sub-brand development strategy of chinese established brand names in wine market

中国葡萄酒成熟品牌的副品牌开发策略

based on the cognitive context for ambiguity, the cause-and-effect analysis for engendering and eliminating ambiguity can pave the way for better understanding and realization of the communicative function in translating chinese brand names into english ones.

从认知语境的角度，分析歧义的生成与消除，进而指导汉语品牌的翻译，将有助于对汉语品牌交际功能的理解和实现。

this essay tries to approach the relationship between appropriate brand names and semantic theories in view of leech's meaning types by the comparison of english and chinese brand names.

本文以利奇的语义理论为基础，比较分析了英汉品牌名称的命名理据，从语言的角度去研究得体的品牌名称对完善品牌形象，提高品牌价值的重要意义。

starting from this point of view, the author has thoroughly discussed the pragmatic failures in the english translation of chinese brand names.

从语用翻译的角度出发，结合大量的实例分析，深入探讨了我国商品名称翻译中的语用失误之处。

but many of those erstwhile alien products now bear chinese brand names.

但如今，曾经的舶来品中出现了许多中国品牌。

while in the case of chinese brand names, specific chinese linguistic features impose a direct influence, which makes chinese brand names more meaningful.

汉语品牌名称却直接受汉语语言特点的影响，更偏向于表达含义。

metaphor study on the chinese brand names& case study of automobile, cosmetics and wine

汉语品牌名称的隐喻研究&以汽车、化妆品、白酒品牌为例