The ear of brand-name power is coming, facing the famous brand-name automobile dominated in Chinese auto market, we are seeking a way to cope with this situation for China self-developed automobile.
中国车市的品牌力时代已经到来,面对大品牌占绝对主导的中国汽车市场,目前尚处于弱势的中国自主品牌汽车应该如何应对?
Brand Extend, Depend on Lever Skillfully On Management by Dint of Other's Power
品牌延伸,巧借杠杆力试论管理之道在于借力
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