lululemon

For Under Armour and Lululemon Athletica, two of the Western brands already active in China, the country offers an opportunity to grow outside the mature markets of the US and Europe.

对安德玛公司和露露柠檬运动用品公司这两个已经活跃在中国的西方品牌而言，中国提供了一个在欧美成熟市场之外另一个实现增长的机会。

Lululemon has expanded cautiously& resulting in steady growth and healthy profit margins.

露露柠檬谨慎对待扩张，所以公司发展稳定，而且利润率可观。

Lululemon sheer pants scandal As if the price of a pair of yoga pants ($ 98!) from this cultish Canadian company was not scandalous enough, the outfitter had to recall them when customers complained the pants were see-through.

如果说这家疯狂的加拿大公司推出的瑜伽裤价格（98美元！）似乎还算不上丑闻，那么，由于消费者投诉这款瑜伽裤过于透明，这家公司被迫宣布召回该款产品就真的算是丑闻了。

Teens are now buying more gear from Nike and Lululemon over denim classics from brands like Abercrombie, according to a recent Piper Jaffray survey on teen spending.

美国投行派杰（Piper Jaffray）近日关于青少年花销的一项调查显示，如今年轻人更愿意购买耐克（Nike）或露露柠檬（Lululemon）的服装，而不是阿伯克龙比（Abercrombie）等品牌的经典牛仔服饰。

Athleta has more than 100 stores and is expanding fast. The brand is seen as Lululemon's biggest competitor.

竞技者现在已经拥有100多家分店并迅速发展壮大，被认为是露露柠檬最大的竞争对手。

Lululemon athletica, which sells sports clothes, offers free yoga classes.

出售运动服装的露露柠檬(LululemonAthletica), 提供免费的瑜伽班.

Lululemon found it hard to react, Ms Rodin says, because it had not prepared for disruptions in delivery of its materials.

罗丁表示，Lululemon发现很难对此作出反应，因为它没有对原料供应中断做好准备。

Beyond the headline humor, this particular hitch may have more legs than previous setbacks at lululemon ( Lulu).

尽管这些报道带着调侃的一位，但这起事件的影响可能要超过露露柠檬过去遇到过的所有麻烦。

Lululemon ( LULU) was stung in 2013 by an unfortunate yoga pant recall that made customers not only question the quality of the fitness retailer's expensive products but also the integrity of its leadership team.

露露柠檬（Lululemon）在2013年遭遇了麻烦，令人遗憾的瑜伽裤召回风波让顾客不仅开始质疑这家健身服装公司的昂贵产品的质量，还质疑公司领导层的诚信。

Bank of America analyst Lorraine hutchsion thinks lululemon will open 35 stores in 2012.

美国银行（Bank of America）分析师罗莱因•哈奇辛认为该公司2012年将会新开35家专卖店。

Can lululemon meet demand with a legitimate supply shortage?

如果供应不足，露露柠檬还能满足市场的需求吗？

Before opening a new store, management spends two years laying the local groundwork, such as helping exercise-minded locals build businesses alongside lululemon to create Yoga ecosystems.

开设新零售店之前，管理团队会花两年的时间培育当地市场，例如帮助当地的健身爱好者在露露柠檬零售店旁开店，从而形成瑜伽运动的生态系统。

Lululemon: Keep your customers covered

露露柠檬：别让顾客走光

I mean communities of loyal customers, loyal employees, and everyday fans of a corporate culture that you feel when you walk into a lululemon store.

我的意思是她擅长发展忠实顾客、忠诚的员工，以及该公司企业文化的粉丝。

Lululemon, which declined to comment for this article, has handled its bottomless pants problem well.

露露柠檬拒绝对这篇文章发表评论，但很好地处理了裤子过于透明的问题。

At$ 70.61, lululemon athletica ( Lulu) shares are up 51% in the past year.

露露柠檬公司（Lululemon Athletica）目前的股价为70.61美元，在过去一年上涨了51%。

Vancouver, British Columbia-based Lululemon Athlietica, for one, have seen sales of its yoga apparel rise to$ 100 million since Canadian entrepreneur Chip Wilson founded the company in1998.

总部设在英国哥伦比亚省温哥华的露露柠檬运动服装公司就是之一，自从1998年加拿大企业家奇普·威尔逊成立了这家公司以来，其瑜珈服销量已达1亿美元。

As of the end of 2012, lululemon share prices had more than quintupled over the previous three years.

截至2012年底，露露柠檬的股价在三年内涨幅超过3了倍。

Back-up is important for companies too, as became clear in the case of Lululemon Athletica, the Canadian leisure fashion group whose yoga pants proved to be more see-through than their wearers had bargained for.

对公司来说，应急准备也非常重要，加拿大休闲时尚集团Lululemon Athletica遇到的问题体现了这一点——事实证明，该公司生产的瑜伽裤的透明度超出了穿衣者的初衷。

Lululemon ( LULU) founder Chip Wilson only made matters worse when he blamed the sheerness issue on the size of women's thighs.

而露露柠檬（Lululemon）创始人奇普•威尔逊却让情况进一步恶化，因为他把裤子的透明问题归咎于女顾客们的大腿太粗。

The headlines are almost too easy& fast-growing sportswear company lululemon is recalling pants that, it turns out, are see-through.

最近的新闻报道很抓眼球：高速成长的运动服饰公司露露柠檬（Lululemon）正在召回一款过于透明的薄裤。

Rather than take responsibility for selling a large quantity of see-through pants, Lululemon founder Chip Wilson said, "some women's bodies just actually don't work" with the brand's clothes.

露露柠檬的创始人其普？威尔森并没有承担售出大量走光长裤的责任，反而说：“一些女士的身材只是不适合”公司的产品。