静态广告
So, we could understand the concept of the advertising creativity from two aspects, one is the static advertising creativity which is the result of creativity thought symbolized;
因此,我们可以从动静两个角度来理解广告创意的概念,静态的广告创意就是创意思维符号化的结果;
For example, a web page advertising a scenic destination could use a video texture of a beach with palm trees blowing in the wind rather than a static photograph.
比如,网页上的一个广告,棕榈树在沙滩上迎风摆动,应该使用视频纹理而不是静态图片。
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